Our vision for the Trust is Together we will deliver outstanding compassionate care to the communities we serve
Last year we carried out work with patients, visitors and staff and asked them what words they associated with the Trust. And I am pleased to say that ‘compassion’ and ‘care’ came out top.
As well as being safe and of high quality above all it has to be care with compassion.
That special personal touch in all areas, clinical and non-clinical, is what our patients and their families remember.
So, as to reflect what people told us, and to further help make compassionate care central to everything we do, this will be our new Trust logo. The four coloured hyphens underneath represent our four core divisions and icare represents how important it is for every one of us.
It will be prominent on all our communications from now on just as it should be - as a constant reminder that this is what we are here for.